Melanie Allington Photography
Services: Brand Strategy & Design · Website Design · Print Collarteral
Project Type: Full Studio Experience
When Melanie came to me, her branding felt flat and didn’t capture the artistry or value behind her work. As a photographer who turns fleeting moments into forever keepsakes, she needed a brand identity that reflected her timeless, elevated approach while resonating with a wide audience — from maternity clients to business owners to pet lovers.
Together, we built a visual identity that speaks of elegance, intentionality, and legacy. The refined typography, sculpted line-art patterns, and balanced palette were crafted to feel both editorial and approachable. Every element now works in harmony to communicate the quality of service Melanie delivers, while setting her apart in a saturated market.
Her rebrand is more than a new look — it’s a vessel for her vision, a brand that finally mirrors the stories she captures so beautifully.
Where Light Meets Legacy
Melanie Allington Photography’s new identity is built around elegance, legacy, and light.
The refined wordmark and secondary logo bring sophistication, while the geometric line-art pattern — featuring abstract daisies, ferns, and cameras — adds a structured, editorial edge. The muted yet timeless color palette was chosen to highlight her photography without overpowering it, creating a sense of warmth and balance.
From the typography system to the custom brand pattern, every piece of this brand was designed to capture the essence of Melanie’s work: turning fleeting moments into forever treasures.
